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Announcing yourself or your product through a ‘coming soon’ landing page keeps customer engagement and builds momentum before the final reveal.

A coming soon landing page is designed to generate customer leads for a new, or rebranded, product, service or business that doesn’t exist…yet!

‘Yet’ being the key word.

Its primary focus is to prompt prospects to sign up before launch and begin to become invested in your idea and brand and hopefully continue engagement in the future.

Here’s a few things to keep in mind before you put up your coming soon page.

1. Start with an email or social media campaign to tease the idea to your existing database of customers for something to look forward to.

2. Alternatively, invest time and resources towards physical engagement through word-of-mouth, posters or networking to build a new database of customers.

3. Don’t skip talking to your current customers. Get them on board and excited about the changes. Remind them of your values and why the new thing is worth waiting for.

Do this right and you can build enough initial momentum to sustain an enormous amount of signups pre-launch!

5 points to consider the page itself

Keep it simple

The main objective is to get early sign ups. Have a clearly defined Call to Action (CTA), with a distinctly visible sign-up area that requests only the most important information. A detailed survey asking for too much information will lose users. So, keep your message simple, straightforward but compelling. A short emotive video or well-worded short copy that engages people, is best.

Hook ‘em with incentives

People like to know what they’re getting by giving out their personal details like email and/or their name. Offer a discount for the service/product post launch, so that they feel invested in the brand. Send an invitation to a launch party if you’re hosting one. In the tech world, for example, those who sign up on the coming soon page are often given access to the beta version of the site or product, to be part of the development process. This greatly increases engagement and customer investment in your brand.

Use outgoing links sparingly

Don’t offer unnecessary distractions! Anything that takes a user away from the page before they have completed the goal of signing up is unnecessary. You probably have a great blog and a vibrant Facebook profile, but if you get users clicking around, they’re not likely to get the information you need, across to you!

Redirect after sign up

After signing up however, the ‘thank you message’ can invite users to share the information on their social media pages (for added incentives!), or visit your brand’s business page (LinkedIn), social media pages (Facebook, Instagram and Twitter) or website to get more information. Equally, the email is where you can push them to your blog, a longer video, or to a survey you want them to fill out.

Countdown timer and calendar reminder

Reinforce your message with a visible countdown timer. There is
something about a clock counting backwards that excites people’s psychology! Offer an email reminder when the product/page is live so that people can return to your site.

With the right kind of engagement, you’ll have customer interest piqued perfectly in time for your launch. Thereafter, the product will (hopefully) speak for itself!

Get in touch so we can build your coming soon landing page!

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