About

DIΛMÍND offers a mindful alternative for you to choose thoughtful living.The jewelry is made with lab-grown diamonds, and so are more ethical and accessible versus alternatives. After all, we mind if it’s mined.

Our Solution

Circle M was brought on board to develop the brand naming followed by the brand strategy and brand identity and ultimately to develop the brand e-commerce website. The brand name “DIΛMÍND” plays with 2 words: diamond + mind. This gives out the fact that we will be talking about diamonds and at the same time implies the mindful aspect of how they are created. Someone can think either eco-friendly or under a careful production process.

The keywords to develop the brand identity were “timeless”, “unique”, “authentic” and “elite”. With this in mind and the tagline “Shape your journey”, we have developed a timeless logotype with geometric typography design that embodies the idea of diamonds and their geometric precision. The color palette consists of a mix of nude and accent colors that are representative for the modern women.

The website welcomes the users with a clean and visually striking hero video featuring the collection. The navigation menu is simple and intuitive, offering categories like “Rings,” “Necklaces,” “Earrings,” and “Bracelets”. By combining a minimalistic design approach with a focus on functionality and user experience, the ecommerce website for DIΛMÍND creates an immersive and enjoyable shopping experience for customers while showcasing the beauty and elegance of the jewelry products.