About

Maja from Ruson is an independent potter that creates handmade pottery focusing on using less glaze to reduce our carbon footprint.

Our Solution

Circle M was brought on board to develop Ruson’s brand strategy and create a solid brand identity, which acts as a critical groundwork for developing prospect loyalty, customer retention and competitive advantage.

The logotype was inspired by the free form shapes found in nature and the way they come to life through the pottery process. The typography used and the earthly toned color palette is meant to show the natural vibe and authenticity of Ruson. The website maintains Ruson’s authenticity and simplicity and offers a friendly user experience.