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New year, new web design trends.

75% of consumers judge the credibility of your business from your website design, therefore a strong and contemporary web design is vital for your business.

What are the web design trends in 2019? Let’s have a look at top 5.

#1 Mobile First

Google rolled out mobile-first indexing in 2018, which is based on prioritizing content and links from mobile website pages. The initiative will be carried over to 2019, requiring web designers to give priority to the mobile version of websites. SEO is a constantly evolving field and there are a lot of modifications in the way Google ranks websites. But the web design community was recently shaken by a true revolution called mobile-first index.

Statistics show that 50% of global website traffic comes from mobile. This is why Google announced in November 2016 a project to reverse the way pages were indexed: mobile-first indexing. This means that the mobile version will be considered the primary version of your website when it comes to indexing.

It’s important to note that the “mobile-first” is not a “mobile-only:” sites that don’t have a mobile version will be indexed based only on the desktop one, risking to fall second to ones with mobile versions in the ranking competition.

#2 Website Speed

It taken only THREE SECONDS for users to decide if they will stay or leave your page. Statistics show that that 50% of users want a website to load in three seconds or less. Therefore due to the Speed Update algorithm announced by Google in July 2018, designers have to reduce page load time in order to improve their search engine rankings. In other words, speed is the second important design trend in 2019.

#3 Full Screen Video Background

One of the best ways to capture the users attention is via a dynamic video background. Compared to text or still images, videos are a more convenient way to provide more information, enabling the user to quickly understand the characteristics of the web page or product/services. Video helps increase user time on page, which is great for SEO and conversion rates.

Let’s say you are an events company and want to display some great action shots of the bustling atmosphere that customers will find during the event. To minimize the video’s impact on the loading speed, you may opt for a short clip with a file size of no more than 6 MB that loops in spurts of five to ten seconds.

This repetition will make it appear as a longer presentation than it actually is, yet spares you the additional file space of lengthier footage.

#4 Minimalism design

Web design is moving towards a “less is more” mindset. Clean navigability is a web design principle that never goes out of style. Good website design enables users to digest information in a short time and this is best achieved by using fewer elements.

Using white space to separate the different sections on your pages helps improve readability and makes it easier for users to assimilate important information. Other ways to achieve this is by using clear typography and well designed CTA which will result in higher page conversions.

#5 Creative Typography

Bold typography will impress your audience. Fonts can be intentional statements on their own, with the more artistic and detailed versions capable of sending a message of seriousness, or whimsical fun. Using bold fonts will act as artistic feats spinning your words into attention-grabbing centerpieces.

By using no more than 3 fonts on a page, lets you assign each one to a specific aspect of your page, using a more artsy one for your bold header and a cleaner line for the more text-heavy explanations about your business, for example.

It’s just another way font can help create a visual hierarchy on your website, to make it all that much more easier for a user to sift through and organize the information in front of them.

Summary:

Web design trends will remain a hot topic for designers and businesses owners to understand where businesses are heading in 2019.

Your website plays a crucial role in your brand image, and as your brand and marketing strategies evolve, your website should too.

WOW your users with those design trends and get your project started today!

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