The Long Weekend
THE ART
OF STILLNESS
PREMIUM
LOUNGEWEAR
Full brand build
We partnered with The Long Weekend across brand strategy, brand identity, packaging, social media, and photo & video production. It all started with brand strategy - defining a brand built on comfort, premium ease, and the art of slowing down.
From identity design to digital media, every touchpoint connects the product with a slow lifestyle mood.
(01)
Brand Strategy
(02)
Brand Identity
(03)
Brand Guidelines & Packaging
(04)
Website Development
(05)
Social Media Management
(06)
Photoshoot & Videoshoot
Finding beauty in slowing down, celebrating stillness, and embracing the art of living well.
Brand Identity
(01)
The delicate signature mark complements premium materials. Minimal alignment creates a timeless feel on clothing labels.
The clean, structured layout maintains a strong visual balance across all formats.
Official brand color palette.
(02)
The packaging design extends the physical experience of unhurried luxury. Thoughtful layout details reflect comfort and nostalgia in every element.
Packaging & Stationery
(03)
Digital Presence
- Visual storytelling grid layout
- Curated lifestyle and product imagery
- Consistent color palette execution
Social Media
(04)
Photoshoot & Videoshoot
(05)
